The material found on the following pages discusses the major undesired email problems and solutions to them. It also provides links to more extensive information and commercial and open source vendors providing software and hardware solutions.
Introduction
I work as a director of development at a very successful startup (MailChannels, Corp), whose products alleviate the pain created by SPAM, viruses and phishing attacks by providing revolutionary solutions that just work. Part of my job is research and development (R&D) of our products, therefore I spend a lot of time reviewing existing solutions, looking for new trends, trying to foresee new threats and experimenting with new ideas from other people and myself. Being a visual person it works the best for me when I organise all the information in writing. As I've been doing for years now, I share this information with you and hopefully you will find it useful. Your comments and suggestions are always welcome.
The materials found on the following pages discuss the major unwanted email problems and solutions to them. It also provides links to more extensive information and vendors providing solutions (including open source products). If you want to keep up with undesired email developments, you also want to read books, articles and blog entries published by people who work in the industry, a comprehensive listings of which can be found on the following pages.
Part I: The Poisons
There are three major categories of junk email. They are the SPAM, Viruses or Phishing (or a combination of these). There are also the email scams and chain letters. The following articles cover these topics:
Undesired Email Flavours: SPAM
Why everybody seems to hate SPAM
Undesired Email Flavours: Phishing
Social engineering showcase
Undesired Email Flavours: Computer Viruses
Computer viruses are mostly spread through email nowadays, and they can badly affect your computer and the material stored there.
Undesired Email Flavours: Email Scams
Email Scam is the old brother to phishing
Undesired Email Flavours: Internet Hoaxes and Chain Letters
Why people shouldn't know forward chain letters and hoaxes
Part II: How SPAM Finds You
The following articles discuss some of the more prevaling methods on how junk mail finds you:
How SPAM Finds you: Botnets
Botnets is the latest solution used by spammers to bypass the existing barriers.
How SPAM Finds you: Directory Harvest Attacks (DHA)
Learn how spammers can discover your email address even if you have never sent an email from that address or given it to anybody.
Part III: The Remedies
There are quite a few techniques one could use to contain and eliminate spam. The major choices are: Reputation control, Content filtering, Black and Grey lists. But also SPF, Domain keys, various auth schemes and more... The following articles discuss most of the widely used techniques and introduces some recently introduced solutions.
Anti-SPAM Techniques: Heuristic/Signature-based Content Filtering
it is the most ancient way to filter unwanted email (and not the most effective)
Anti-SPAM Techniques: Bayesian Content Filtering
Here Bayesian content filtering advantages and disadvantages are explained, and major vendors are covered
Anti-SPAM Techniques: Collaborative Content Filtering
Collaborative filtering is one of those Web 2.0 killer technologies
Anti-SPAM Techniques: Black Listing (RBL)
How to use Black listing (RBL) services to prevent undesired email
Anti-SPAM Techniques: Grey Listing
Everybody hopes that spammers will not get smarter about temp-failed messages. But even if they won't, it's the legitimate users that usually get affected when grey listing is used.
Anti-SPAM Techniques: White Listing
The ultimate Anti-Anti-SPAM solution
Anti-SPAM Techniques: Sender Policy Framework (SPF)
If only the world would change: the Sender Policy Framework (SPF)
Anti-SPAM Techniques: Reputation Control
You thought there was only the credit reputation? Now introducting reputation for internet users.
Anti-SPAM Techniques: Transparent SMTP proxy
Transparent SMTP proxy - the bouncer-way solution. Rather than letting the bad guys in and then kicking them out through the back door, with the bouncer solution they are simply not allowed in first place.
Part IV: Additional Information
And if you are looking for more information, the pages linking to blogs, articles and books pages should satisfy your appetite:
SPAM, Phishing, Virus-related Blogs, Mailing lists and Forums
References to popular blogs, forums and mailing lists that cover undesired email issues and the new development in the area.
SPAM, Phishing, Virus-related Articles
Selected articles about SPAM, phishing, computer viruses and other undesired email.
SPAM, Phishing, Virus-related Books
While Internet provides quite a lot of resources on the subject of undesired email, it's sometimes very useful to get a hold of a well written and structured prose, which most web-sites do not provide.
Thursday, June 26, 2008
Make More Money from Ads with Fewer Visitors and Less Content
To make more money from ads you don't need more visitors and content, you need the existing visitors to click more on your ads and have clicks pay more. The following articles explain how.
Most publishers think that in order to make more income from ad programs (like the popular Google AdSense), one needs to create more content and bring more visitors to their site. While that helps, your income from ads can be dramatically increased without adding any new content and without attracting any new traffic to your site. The solution is to improve your existing site, so that the same visitors who have previously ignored your ads will now click on those. There is no trickery involved, but just plain techniques developed by publishers who have spent a lot of time experimenting with their ads and learning the best ways to generate the most income.
Just think about it - if originally only one in a hundred visitors to your site clicks on an ad, and you've learned how to have 10 people click on the the same ads, you have multiplied your revenue 10 times. And if those visitors click on more than one ad, you have further doubled and tripled your profits.
Further, not all clicks are made equal -- you may get a lot of clicks but still hardly any income. Therefore if you do plan to add new content and you have the flexibility of what content to create, it helps to know what type of content is hot and for which advertisers are willing to pay premium. Some ads pay up to $50 a click, so if your content attracts those lucrative ads you need very few visitors and click-throughs to make a lot of income.
There is a handful of gurus out there, who make $10,000 and more each month. Some of those made themselves known by publishing training audios, videos, books and giving seminars. So here is the scoop: you can learn from the experts without paying at all! How? You just go to their websites and you look at the ads format that they have chosen, their placement, used fonts, etc. There is really a lot to learn just by exploring their sites.
I did just that and approximately doubled my profits and click-through rates within a few days, but I still wasn't making amazing profits. So I've decided to start read the books and watch the videos produces by those gurus and I've discovered lots of secrets that I couldn't have learned from observing the experts' sites. Of course there is a lot of not-so-useful material out there, as everyone is trying to jump on the bandwagon and get a piece of the cake, so I've reviewed some of the training materials that I found useful to me and IMHO you will find those useful too.
Michael Cheney's Traffic Videos Review: Part 1
A good set of videos teaching you how to significantly improve your revenue with Traffic
Michael Cheney's Traffic Videos Review: Part 2
A good set of videos teaching you how to significantly improve your revenue with Traffic
Michael Cheney's Traffic Videos Review: Part 3
An excellent set of training videos, teaching you how to significantly improve your revenue with various sources of Traffic to your site
Do you Want to Learn How to Get Paid More Per AdSense Click?
using competitive filter you can improve the pay per click by blocking low paying ads
Patrick Hillenbrand's Adsense Decoded Review
Patrick delivers a set of well presented videos that teach you how to get the most out of AdSense and related monetizing techniques...
Jon Symons Real Blog Video Review
A set of videos providing you with a step by step instructions and tips on how to setup your blog for fun and for profit on your own site
How to Prevent Ad Blindness
Tips on how to place ads so that users will not ignore them. The article explains how to prevent banner blindness
Eye Tracking Studies for Better Ad Placement and Website Usability
Several eye tracking studies provide important implications on the website design and findability of ads
AdSense Ads Blending Case Studies
The best way to improve Click-Through Rate is to learn from the best. In this article we look at several sites where ads blend with the content extremely well
AdSense Training Products Comparison
Reviews and comparison of products teaching you how to make more money out of Google AdSense, Yahoo Publisher, MSN AdCenter, Chitika, Kontera, etc
Michael Cheney's AdSense Videos Review
A good set of videos teaching you how to significantly improve your revenue with AdSense
Jonathan Leger's AdSense and Yahoo Publisher Tracker Review
Adsense and Yahoo Publisher Tracker helps to drastically improve your ad revenue tracking and optimise your ads to multiply your income
Andrew Fox's Dominating Adsense Review
Things you aren't being told about at Dominating Adsense marketing page
I'll continue reviewing other ad revenue mastery training materials as I hear of good ones. If you know of a good material or if you are one of the authors please send it to me and I'll publish its review here.
Most publishers think that in order to make more income from ad programs (like the popular Google AdSense), one needs to create more content and bring more visitors to their site. While that helps, your income from ads can be dramatically increased without adding any new content and without attracting any new traffic to your site. The solution is to improve your existing site, so that the same visitors who have previously ignored your ads will now click on those. There is no trickery involved, but just plain techniques developed by publishers who have spent a lot of time experimenting with their ads and learning the best ways to generate the most income.
Just think about it - if originally only one in a hundred visitors to your site clicks on an ad, and you've learned how to have 10 people click on the the same ads, you have multiplied your revenue 10 times. And if those visitors click on more than one ad, you have further doubled and tripled your profits.
Further, not all clicks are made equal -- you may get a lot of clicks but still hardly any income. Therefore if you do plan to add new content and you have the flexibility of what content to create, it helps to know what type of content is hot and for which advertisers are willing to pay premium. Some ads pay up to $50 a click, so if your content attracts those lucrative ads you need very few visitors and click-throughs to make a lot of income.
There is a handful of gurus out there, who make $10,000 and more each month. Some of those made themselves known by publishing training audios, videos, books and giving seminars. So here is the scoop: you can learn from the experts without paying at all! How? You just go to their websites and you look at the ads format that they have chosen, their placement, used fonts, etc. There is really a lot to learn just by exploring their sites.
I did just that and approximately doubled my profits and click-through rates within a few days, but I still wasn't making amazing profits. So I've decided to start read the books and watch the videos produces by those gurus and I've discovered lots of secrets that I couldn't have learned from observing the experts' sites. Of course there is a lot of not-so-useful material out there, as everyone is trying to jump on the bandwagon and get a piece of the cake, so I've reviewed some of the training materials that I found useful to me and IMHO you will find those useful too.
Michael Cheney's Traffic Videos Review: Part 1
A good set of videos teaching you how to significantly improve your revenue with Traffic
Michael Cheney's Traffic Videos Review: Part 2
A good set of videos teaching you how to significantly improve your revenue with Traffic
Michael Cheney's Traffic Videos Review: Part 3
An excellent set of training videos, teaching you how to significantly improve your revenue with various sources of Traffic to your site
Do you Want to Learn How to Get Paid More Per AdSense Click?
using competitive filter you can improve the pay per click by blocking low paying ads
Patrick Hillenbrand's Adsense Decoded Review
Patrick delivers a set of well presented videos that teach you how to get the most out of AdSense and related monetizing techniques...
Jon Symons Real Blog Video Review
A set of videos providing you with a step by step instructions and tips on how to setup your blog for fun and for profit on your own site
How to Prevent Ad Blindness
Tips on how to place ads so that users will not ignore them. The article explains how to prevent banner blindness
Eye Tracking Studies for Better Ad Placement and Website Usability
Several eye tracking studies provide important implications on the website design and findability of ads
AdSense Ads Blending Case Studies
The best way to improve Click-Through Rate is to learn from the best. In this article we look at several sites where ads blend with the content extremely well
AdSense Training Products Comparison
Reviews and comparison of products teaching you how to make more money out of Google AdSense, Yahoo Publisher, MSN AdCenter, Chitika, Kontera, etc
Michael Cheney's AdSense Videos Review
A good set of videos teaching you how to significantly improve your revenue with AdSense
Jonathan Leger's AdSense and Yahoo Publisher Tracker Review
Adsense and Yahoo Publisher Tracker helps to drastically improve your ad revenue tracking and optimise your ads to multiply your income
Andrew Fox's Dominating Adsense Review
Things you aren't being told about at Dominating Adsense marketing page
I'll continue reviewing other ad revenue mastery training materials as I hear of good ones. If you know of a good material or if you are one of the authors please send it to me and I'll publish its review here.
Highest Paying Keywords For AdSense
Description
Is it possible to find out what google adwords pay the most? I've decided to research the topic and my findings so far show that many sites claiming that they know the most paid keywords are a hoax (usually the free ones). Read on for details.
Highest Paying Google AdSense Keywords
A friend sent me a list of supposedly highest paying keywords for contextual advertising. I wonder is this true or whether this is just a gimmick to make other people believe so... and me supporting the hype by reproducing it here? For your amusement the partial list is at the end of this article. (and don't be surprised if google actually serves you those ads matching those keywords.)
Assuming that whoever produced this list is correct, by looking at the data one can tell that NY and Chicago lawyers are willing to pay a lot of money to get a potential customer via online ads.
But can someone explain why mesothelioma is in the top rank? Is it because people are afraid to get it? Or is it because many people have it already?
Luckily Google doesn't allow porn ads, otherwise we would have been drowning in nasty ads, which probably would have had the highest click rate ever.
The List
Here is a partial list: $78.30 chicago personal injury lawyer
$73.01 chicago personal injury attorney
$69.17 lasik new york city
$64.27 new york personal injury lawyer
$64.17 new jersey car insurance
$63.10 new york personal injury attorney
$61.64 chicago personal injury lawyers
$61.17 mesothelioma lawyers
$60.74 atlanta personal injury lawyer
$60.29 new york personal injury lawyers
$59.00 lasik dallas
$58.68 new york personal injury lawyers
$58.38 miami personal injury attorney
$58.25 what is mesothelioma
$58.08 best equity loan
$57.95 lasik new york
$56.88 whole life insurance quote
$56.75 new york car insurance
[...]
$53.46 whole life insurance quotes
$53.42 car insurance in new jersey
$53.12 las vegas personal injury lawyer
$53.12 term life insurance quotes
$52.57 mesothelioma treatments
$52.41 equity loan rate
$51.78 equity loan
$51.50 new york personal injury lawyer
$51.29 equity loan rates
$51.15 fixed rate equity loan
$50.54 causes of mesothelioma
[...]
$45.33 los angeles botox
$45.07 new lasik
$44.86 fixed equity loan
$44.51 san diego personal injury attorney
$44.19 125 equity loans
$43.58 mesothelioma cases
$43.57 car insurance in new york
$42.97 equity refinance
$42.70 asbestos and mesothelioma
$42.52 auto insurance quote
[...]
$40.47 [cosmetic surgery los angeles]
$40.04 personal injury attorney atlanta
$39.67 car insurance california
$39.66 oregon personal injury lawyer
$39.43 auto insurance
$39.35 albany personal injury lawyer
$39.21 fixed equity loans
$39.11 personal injury lawyers
$38.84 ameriquest mortgage
$38.31 auto insurance quotes
$38.19 mortgage refinance
$38.17 lump sum settlement
$37.43 cause of mesothelioma
[...]
I wonder whether I should research topics about lawyers and mesothelioma :)
Revealed
After receiving this list, I've googled for "Highest Paying Google AdSense Keywords" and apparently there is a lot of sites out there suggesting those words, most seem to concentrate on mesothelioma and lawyers but the prices seem to vary. I'm still puzzled how did they find out that information?
OK, I think I've figured it out: many of those sites seem to be a hoax. The source seem to be coming from: hxxp://www.cwire.org/highest-paying-search-terms/, but it will just trick you into clicking on some auto-generated content. Bad boy. No cookie.
Further search reveals more sites advertising similar hoaxes. Oh well, the nature of the internet -- you get both: the good and the less good.
One forum (http://forums.digitalpoint.com/showthread.php?t=2301) has suggested something that may give you an idea on the subject of keywords, but this thread is very dated. For example it suggests to go to http://www.google.com/adwords and try bidding at words and see which one come with a high price tag. Another user suggested to use Overture http://uv.bidtool.overture.com/d/USm/search/tools/bidtool/.
But even that thread concludes that those techniques don't really work and suggests: You shouldn't be building pages for
AdSense. You should be putting
AdSense ads on pages with lots of good content. Build the pages for
the reader, optimize them for the Search Engines, then you will get
visitors who are interested in the content and will be interested in
the AdSense ads. That is how you get a good CTR and that is how you
make money with AdSense.
and I totally agree with that.
Is it possible to find out what google adwords pay the most? I've decided to research the topic and my findings so far show that many sites claiming that they know the most paid keywords are a hoax (usually the free ones). Read on for details.
Highest Paying Google AdSense Keywords
A friend sent me a list of supposedly highest paying keywords for contextual advertising. I wonder is this true or whether this is just a gimmick to make other people believe so... and me supporting the hype by reproducing it here? For your amusement the partial list is at the end of this article. (and don't be surprised if google actually serves you those ads matching those keywords.)
Assuming that whoever produced this list is correct, by looking at the data one can tell that NY and Chicago lawyers are willing to pay a lot of money to get a potential customer via online ads.
But can someone explain why mesothelioma is in the top rank? Is it because people are afraid to get it? Or is it because many people have it already?
Luckily Google doesn't allow porn ads, otherwise we would have been drowning in nasty ads, which probably would have had the highest click rate ever.
The List
Here is a partial list: $78.30 chicago personal injury lawyer
$73.01 chicago personal injury attorney
$69.17 lasik new york city
$64.27 new york personal injury lawyer
$64.17 new jersey car insurance
$63.10 new york personal injury attorney
$61.64 chicago personal injury lawyers
$61.17 mesothelioma lawyers
$60.74 atlanta personal injury lawyer
$60.29 new york personal injury lawyers
$59.00 lasik dallas
$58.68 new york personal injury lawyers
$58.38 miami personal injury attorney
$58.25 what is mesothelioma
$58.08 best equity loan
$57.95 lasik new york
$56.88 whole life insurance quote
$56.75 new york car insurance
[...]
$53.46 whole life insurance quotes
$53.42 car insurance in new jersey
$53.12 las vegas personal injury lawyer
$53.12 term life insurance quotes
$52.57 mesothelioma treatments
$52.41 equity loan rate
$51.78 equity loan
$51.50 new york personal injury lawyer
$51.29 equity loan rates
$51.15 fixed rate equity loan
$50.54 causes of mesothelioma
[...]
$45.33 los angeles botox
$45.07 new lasik
$44.86 fixed equity loan
$44.51 san diego personal injury attorney
$44.19 125 equity loans
$43.58 mesothelioma cases
$43.57 car insurance in new york
$42.97 equity refinance
$42.70 asbestos and mesothelioma
$42.52 auto insurance quote
[...]
$40.47 [cosmetic surgery los angeles]
$40.04 personal injury attorney atlanta
$39.67 car insurance california
$39.66 oregon personal injury lawyer
$39.43 auto insurance
$39.35 albany personal injury lawyer
$39.21 fixed equity loans
$39.11 personal injury lawyers
$38.84 ameriquest mortgage
$38.31 auto insurance quotes
$38.19 mortgage refinance
$38.17 lump sum settlement
$37.43 cause of mesothelioma
[...]
I wonder whether I should research topics about lawyers and mesothelioma :)
Revealed
After receiving this list, I've googled for "Highest Paying Google AdSense Keywords" and apparently there is a lot of sites out there suggesting those words, most seem to concentrate on mesothelioma and lawyers but the prices seem to vary. I'm still puzzled how did they find out that information?
OK, I think I've figured it out: many of those sites seem to be a hoax. The source seem to be coming from: hxxp://www.cwire.org/highest-paying-search-terms/, but it will just trick you into clicking on some auto-generated content. Bad boy. No cookie.
Further search reveals more sites advertising similar hoaxes. Oh well, the nature of the internet -- you get both: the good and the less good.
One forum (http://forums.digitalpoint.com/showthread.php?t=2301) has suggested something that may give you an idea on the subject of keywords, but this thread is very dated. For example it suggests to go to http://www.google.com/adwords and try bidding at words and see which one come with a high price tag. Another user suggested to use Overture http://uv.bidtool.overture.com/d/USm/search/tools/bidtool/.
But even that thread concludes that those techniques don't really work and suggests: You shouldn't be building pages for
AdSense. You should be putting
AdSense ads on pages with lots of good content. Build the pages for
the reader, optimize them for the Search Engines, then you will get
visitors who are interested in the content and will be interested in
the AdSense ads. That is how you get a good CTR and that is how you
make money with AdSense.
and I totally agree with that.
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